ATB is constantly working to better serve Albertans. We do that by looking to our team members, our suppliers, our community partners, and most importantly, our customers and asking them what we can do to make banking work for them. The chart below contains more detail on how we connect with each group and the metrics we use to help us track our progress.
Stakeholder
Engagement channels
Indicator
Our shareholder (the Province of Alberta)
Our team members
Our customers
CAI is based on willingness to recommend ATB (Say) and the intention to continue to use ATB (Stay). We classify customers as advocates, committed, indifferent, or detractors. The derived CAI is a weighted average of the categories. The CAI score ranges from -20 to 90.
Our suppliers
Our community partners
We take the privacy of all our stakeholders very seriously and stringently track reports of privacy infringement so that we are compliant with all applicable legislations. You can find more info about this in the Management’s Discussion and Analysis .
Metric | FY2019 | FY2020 | FY2021 target | Action plan |
---|---|---|---|---|
Substantiated reports of privacy infringement | 122 | 213 | 0 | Monitor privacy infringement trends to develop targeted training and provide suitable and timely guidance to assist branch resolution of incidents. Increase the number of privacy updates to team members on current trends for prevention and awareness. |